Underdog is a character developed by The Gate London advertising agency and animated by Aardman Animations. This character is displayed in an advertisement for a personal injury claims company, National Accident Helpline, a personal injury service provider based in the UK.
Video Underdog (advertising character)
Origins
Underdog was created in 2010 for the National Accident Helpline insurance provider, as a claymation figure (often seen with bandages on his arms, legs and ears). The character made his first TV appearance in the same year. The initial concept of Underdog was made by The Gate London advertising agency, where Dave Trott was Chairman.
Maps Underdog (advertising character)
History
Underdogs first appeared in ads that stood in the shadow of a tall figure voiced by Brian Blessed. The background music of the Underdog ad campaign has included hits like Chumbawamba's "Tubthumping" and Marvin Gaye's "I Hear It Through Grapevine" (where the lyrics of the choir have been changed to include the brand name). Underdog is voiced by British comic actor Joe Pasquale. The latest ads from ads (starting in 2013) feature computer-generated imagery created by Aardman Animations.
Commercial success and popularity
After the first Underdog campaign, the number of questions increased 25% in the first month. Direct effects from campaigns also see cost per investigation down 8% and number of brand searches for triple triple helpline nationwide.
The Underdog character has its own Pinterest board that displays images sent to the National Accident Helpline by fans, from Underdog cake to Underdog crocheting figures.
References
External links
- Official website
Source of the article : Wikipedia
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